· Profitability – consistent EPS
· Inflow of cash – consistent positive cash flow from operating activities
· Efficiency – ROE > 15%
· Conservative debt – Debt/Equity < 50%
· Environment S.C.A.N (Specialized products/services, Competitive advantages, Ability to raise price, New technology risks
Buffet’s core investment traits – P.C.C.D
· Patience – buy and hold
· Clarity – Invest in business you understand
· Confidence – be greedy when others are fearful
· Discipline – rule#1 never lose money
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